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Creative Advertisement

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Perhaps the most common set of questions we frequently hear pertain to radio advertising is “how much should I budget for testing direct response radio advertising?”And, with that budget amount, how many listeners would hear ad? How many radio spots would air?
and so on. We also all love when Adam Curry test some voice overs or radio adds with John C Dvorak on the No Agenda Show.
What is really important what value this advertisement is for your business. What percentage of your revenue you are spending on marketing.
Those are questions that any commercial radio station will say in many ways to disguise the single fact that you are buying the “Product” that is their listeners and not that you are the seller of your super new product or event. In Other words the listeners of the station is the product and the Listener is the one that is being sold.

In the spirit of creativity and value for value I would like to open this discussion in a way of a question. How much would you pay for a advertisement on No Agenda Stream performed and produced by our team?

To Clear things out I have not asked Adam to do it and its just a Hypothetical question. Also we are not looking for advertisers, this is indeed one of those research topics that we tent to have on our shows. We are after all listener supported and not via ADD revenue.

please address all your comments below

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